My Approach to Digital Marketing
Digital marketing is a broad field with various strategies and perspectives. When shaping the approach for Andrew Wittmaier Marketing, LLC, I developed a clear vision:
“Promoting the value of my customers and their small businesses to their customers”
This vision guides every decision and interaction, forming the foundation of what I call “value-focused” marketing.
Different Approaches to Marketing
“Value-focused” marketing is one of several marketing philosophies. Other common approaches include:
- Lead-focused marketing, which prioritizes acquiring and retaining customers by any means necessary.
- Financial-focused marketing, where the primary goal is maximizing revenue, sometimes at the expense of customer relationships.
While making money and attracting customers are essential—after all, they are key to helping small businesses grow—when they become the central focus, businesses risk prioritizing numbers over the people they serve.
What is “Value-Focused” Marketing?
At its core, “value-focused” marketing emphasizes the inherent worth of businesses, their products, and their customers. This concept isn’t new—Google, for instance, encourages “people-first” content rather than content purely designed to rank in search engines. However, Andrew Wittmaier Marketing, LLC takes a unique approach to recognizing and appreciating value.
How “Value-Focused” Marketing Shapes My Company
For me, value-based marketing starts with seeing value in people. That’s why I specialize in working with small businesses—entrepreneurs who believe in their products and want to make a meaningful impact.
My approach is twofold:
- Treating my clients as valuable. My customers aren’t just numbers; they are individuals striving to support themselves, their families, and their communities.
- Showcasing their products as valuable. Their products solve real problems, and effective marketing helps their customers recognize this value.
When businesses are valued and their products are presented as solutions, customer engagement and financial growth naturally follow.
What Sets My “Value-Focused” Digital Marketing Company Apart?
I work exclusively with small businesses and startups because I understand the challenges they face—after all, I’m a small business owner myself. My clients are more than customers; they are valued members of my community. Their products deserve recognition, and I’m here to help them receive it.
Sound like something you’d like to be a part of? Reach out to me for digital marketing services tailored to your small business.
